Slazenger was officially founded in 1881 by the Slazenger brothers, Ralph and Albert. The truly British brand has been a pioneer in sports equipment. Today, Slazenger is one of the world’s oldest surviving sporting brands. Slazenger tennis balls were first requested to be used at Wimbledon by champion tennis players. Slazenger became the official Wimbledon tennisball supplier in 1902. Eighty four years later, the yellow Slazenger balls were first introduced at Wimbledon. This is now acknowledged as the longest unbroken sports sponsorship in sporting history. British tennis player Fred Perry used a Slazenger tennis racket during his winning Grand Slam match at the US Open in 1932. In addition, Slazenger footballs were chosen for the World Cup in 1966. Over the years, Slazenger sports equipment has been used bysome of the most famous names in sporting history from tennis player Fred Perryto cricket players Sir Don Bradman and Sir Viv Richards. Slazenger has also manufactured equipment and clothing for cricket, hockey, rounders, badminton aswell as swimming. Ralph Slazenger once said that Slazenger was “a small, friendly company despite its international operation”. Since then, Slazenger has grown to become one of the world’s foremost sports brand. Slazenger has always been known for its premium quality sports equipment. The brand will also continue to invest in beginner to professional levels.